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Customer Journey Mapping

Phases of the Innovation Cycle

Planning → Development

Development → Realisation

Support to farmers

One-on-one

Goal

To understand your customer's context, motivations, and challenges, and tailor your value proposition, communication, and service accordingly.

Description

A customer journey map is a visual storyline of every engagement a customer has with a service, brand, or product. It shows the different stages, touchpoints, actions, emotions, and expectations of your customers along the way. It helps also identify gaps, inefficiencies, and opportunities in your customer experience, and prioritise your actions and investments to enhance it.

Preparation times

6-8 hours

Execution times

4-6 hours

Materials needed

Customer Journey map template.