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Empathy Mapping

Phases of the Innovation Cycle

Planning → Development

Development → Realisation

Goal

To gain in-depth insights into the end-user’s experiences, pains, and needs, ensuring that the solutions developed are genuinely user-centric.

Description

This tool is instrumental in aligning product development with actual user needs, thereby increasing the likelihood of successful adoption and impact.  

Implementation: Conducting sessions involving diverse stakeholder groups, utilising visual aids to capture.

Materials needed

Empathy map