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One-on-one
To better understand the needs, motivations, behaviours, and challenges of target users/customers.
Personas are fictional characters that are created based on interviews or focus groups to represent the different user types (meaningful archetypes) that might buy your product or use your service. Creating personas will help you understand your users' needs, experiences, behaviours.
The first thing to do when deciding to create Personas is to distinguish target groups. After carrying out user research, one should have all the information necessary to identify the most relevant groups. For each of them it will then be possible to create a character who should embody the values of the entire group.
The main elements of a Personas, to be collected online in dedicated file are:
2-4 hours
0-2 hours