Porter's Five Forces analysis is a framework developed by Michael E. Porter to analyse the competitive environment and attractiveness of an industry. It is widely used to understand the dynamics that influence competition within an industry and its profitability potential. The analysis revolves around five key forces that define the competitive intensity and therefore attractiveness and profitability of a market or sector. Here are the objectives of conducting a Porter's Five Forces analysis: 

1. Understanding Competitive Forces: The primary objective is to identify and understand the different competitive forces that influence an industry. These forces include the bargaining power of suppliers, the bargaining power of buyers, the threat of new entrants, the threat of substitute products or services, and the intensity of competitive rivalry. 

2. Industry Attractiveness and Profitability: By analyzing these five forces, companies can assess the overall attractiveness of the industry. An industry is considered more attractive if the five forces are weak, potentially leading to greater profitability. Conversely, strong forces may discourage entry into the industry due to low potential returns. 

3. Strategic Positioning: The analysis helps businesses determine how they can position themselves to gain a competitive advantage. Understanding the underlying forces can help companies craft strategies that exploit certain aspects of the market to improve their own profitability. 

4. Risk Assessment: Porter's Five Forces analysis assists in understanding the risks associated with the industry’s environment. Companies can evaluate the potential risks posed by competitors, new entrants, substitute products, suppliers, and customers. This understanding helps in mitigating risks more effectively. 

5. Decision Making: The insights gained from this analysis are crucial for making strategic decisions such as entering a new market, expanding in current markets, or maintaining a position in a market. It also helps in determining resource allocation for competitive advantage. 

6. Investment Considerations: For investors and analysts, Porter’s Five Forces can provide a clear assessment of the industry’s competitive environment and long-term profitability, guiding investment decisions. 

7. Benchmarking and Competitive Analysis: It enables firms to benchmark their strength against competitors within the industry. The analysis can show areas where the company may be strong or weak compared to others, which can guide focus and strategy adjustments.