To clearly and persuasively communicate an idea or product in a short time to spark interest, build credibility, and open opportunities for further engagement or support.

The elevator pitch method is a brief, persuasive summary of an idea, product, service, or opportunity, typically delivered within 30 seconds to 2 minutes—the time it would take for a quick elevator ride. The objective is to spark interest, capture attention, and leave the listener wanting to know more. It's meant to provide a concise summary that highlights the key value proposition, while being compelling enough to initiate further conversation or action.

In essence, it’s a tool for creating a strong first impression and opening the door for further engagement or opportunities.

Structure overview:

·        For people … (which target group)

·        Who need(s) … (what problem or need)

·        We provide, create, enable … (the solution or offering)

·        With our help, they (now can) … (the benefit or outcome)

·        Our solution is better than … (competitive advantage or differentiation)

·        Because … (the reason or unique value)

This method helps quickly and clearly communicate the most important aspects of an innovation, making it effective in capturing the attention of potential stakeholders and opening up further opportunities for collaboration, investment, or support.