To identify potential risks and weaknesses in a company's products, services, or projects at an early stage, allowing for proactive measures in a timely manner.

This method is based on a thought experiment: What if my product, service, or project were no longer needed overnight or suddenly ceased to exist? What impact would this have on me and my team? What would the consequences be?

By actively identifying weak points that could disrupt workflows and processes, you can build on these insights to develop alternatives, explore niches, implement temporary solutions, or create new products. This approach shifts the perspective on the project, uncovering new opportunities, fostering innovation, and ensuring long-term sustainability. The ultimate goal is to stay ahead of the competition.

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