To give meaning to a project—motivating, engaging, and guiding—by answering the question 'What's the point?'.

Tools for the project launch workshop:

1. Draw a large circle with a star inside.

2. Assign each point of the star to a key stakeholder involved in the project.

3. Ask participants to write keywords on Post-its that answer:

   • "What does this stakeholder expect from us?"

   • "How can we inspire and amaze them?"

4. Summarize the Circle of Meaning in a single sentence—this will serve as the project's motto.

Face-to-Face:

• Large flipchart

• Post-it notes

• Large black markers

Offline/Digital:

• Klaxoon (Board and Post-its)

https://lucidspark.com/fr/blog/golden-circle