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Business Sketch Canvas

Phases of the Innovation Cycle

Initial idea → Inspiration

Inspiration → Planning

Planning → Development

Development → Realisation

Realisation → Dissemination

Support to farmers

Group of farmers

One-on-one

Goal

To provide a structured approach for defining, validating, and refining a business idea. 

Description

The Business Sketch Canvas combines business modeling with hypothesis validation, allowing entrepreneurs and teams to assess desirability, feasibility, and sustainability in a single framework. 

It is a strategic tool designed to bridge the gap between ideation and validation, ensuring business ideas are based on evidence. Unlike traditional models, it includes the Foundation Hypotheses, guiding users through risk assessment and validation.  

Key components include:  

  • Opportunity: Defines target customers and their needs. 
  • Value: Describes the core value proposition. 
  • Feasibility: Outlines resources, technologies, and processes.  
  • Economic Expectations: Highlights revenue model and financial assumptions.  
  • Hypotheses & Risks: Identifies assumptions and risks. 
  • Confidence Levels: Assesses business readiness.  
  • Prioritization & Next Steps: Guides decision-making.  

It serves as an actionable, evolving framework to help teams make informed decisions. 

Preparation times

0-2 hours

Execution times

0-2 hours

Materials needed

Business Sketch Canvas template