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Stakeholder Mapping

Phases of the Innovation Cycle

Inspiration → Planning

Planning → Development

Development → Realisation

Support to farmers

Group of farmers

One-on-one

Goal

To quickly visualise the actors involved in a system or intervention and understand their interrelations.

Description

This tool helps participants identify key stakeholders, their connections, and the structure of the network, supporting better planning and collaboration.

  1. Drawing the Actors:
    Ask participants to identify and draw all relevant actors (individuals, organisations, groups) involved in a specific space or collaboration. This can be done on a whiteboard, large sheet of paper, or wall using cards, sticky notes, and markers.
  2. Positioning the Actors:
    Participants must agree on the placement of each actor according to a chosen structure. For example, actors can be arranged in a Venn diagram, stakeholder map, or spider diagram, depending on the relationships and context.
  3. Mapping Relationships:
    Use arrows to indicate relationships between actors.
    • Intermittent arrows can represent weak connections.
    • Thick arrows can indicate strong connections.
    • Arrows may be bidirectional.
    • Different colours can be used to signify various types of relationships (e.g., collaboration, funding, communication).
  4. Inner and Outer Circles:
    The diagram can be extended with inner and outer circles:
    • Stakeholders who are present and active are placed in the inner circle.
    • Those who are not (but should be) are located in the outer circle.
  5. Creative Identification:
    The facilitator can encourage creativity in identifying stakeholders, exploring desired characteristics or roles as needed for the intervention.

Tips:

  • Encourage open discussion and consensus on the placement and relationships of stakeholders.
  • Use the map as a living document—update it as new actors or relationships emerge.
  • The visual output can be photographed or digitised for future reference.

Benefits:

  • Provides a clear, shared overview of the stakeholder landscape.
  • Highlights key connections, gaps, and potential subgroups.
  • Supports strategic planning and targeted engagement.

Preparation times

0-2 hours

Execution times

0-2 hours

2-4 hours

Materials needed

  • Whiteboard, large paper, or wall space
  • Cards or sticky notes
  • Markers in various colours
  • (Optional) Templates for Venn diagrams or spider diagrams