The Business Model Canvas is a strategic tool that helps individuals and teams understand how a business creates, delivers, and captures value. It consists of nine building blocks:
- Customer Segments – Who are the target customers?
- Value Proposition – What value is delivered to the customer?
- Channels – How is the value delivered?
- Customer Relationships – What type of relationship is maintained?
- Revenue Streams – How does the business earn income?
- Key Resources – What assets are essential?
- Key Activities – What must the business do?
- Key Partnerships – Who helps make the model work?
- Cost Structure – What are the costs involved?
The BMC is widely used in agriculture to help farmers, advisors, and agri-entrepreneurs design new ventures, assess feasibility, and communicate their ideas clearly. It can be used individually or in group settings, and is often combined with tools like the Value Proposition Canvas or Treasures on the Farm.
Tips for use:
- Use guiding questions to help participants fill in each block.
- Encourage iteration—start with a draft and refine over time.
- Combine with storytelling or pitching exercises for communication.
- Keep it concise and focused—avoid overfilling the canvas with too much detail.
- Use real feedback to test assumptions—don’t skip customer validation.
- Update the canvas as the idea evolves—treat it as a living document, not a static one.
